So, you want a blog to start? Hooray! Blogs are a great tool to increase your audience and keep your business visible when someone searches for fitness-related topics on Google. Blogging regularly will help you grow your business and attract new customers. Where do you begin when trying to generate enough content ideas for fitness to keep readers engaged and interested –especially in an industry that is constantly changing trends? We’ve compiled 19 Fitness content ideas that will help you get started. Before we begin, let’s take a look at our top four tips for writing.
Knowing your niche is important
We’ve said it before, but we don’t want to sound like a broken recording, so we’re saying it again. It’s crucial to identify your niche before you start writing any content for your blog or social media. Why? It’s important to ensure that the content you write is seen as useful and valuable by your clients or potential clients. Decide what value you can offer to people, and then tailor your services to that niche. TZ Tip: Think of someone you already know or who you have met before that fits your target audience. Every time you write content, keep that person in your mind. Ask yourself if the content you are writing is relevant to that person. You can then determine if your message serves your niche. Create top-notch relationships with clients. Knowing your voice is key to blogging regularly. Your tone should be the same across all of your marketing channels. Take a moment to consider how your style will be portrayed in your content. You may want to go for a more casual style or a more formal one. Whatever you decide, we recommend letting a bit of personality show through.
Understanding the basics of search engine optimization (SEO) is important
You do not have to be an SEO expert to get noticed when people are searching for fitness-related questions or topics on Google and other search engines. Start by typing a fitness-related topic into the Google search bar. Other search terms will appear automatically once you have done this. Then, you can order these phrases into your search box to see which articles and content are at the top.
Plan your strategy for content
Plan your strategy from six months to one year in advance. What topics will you cover? How often will you post? When you’re stuck or don’t know what to post about, planning will make it easier. It’s not necessary to have a set plan for your content strategy. However, we recommend creating a few categories of writing that you will be discussing consistently. Then, brainstorm ideas under each category. Even the best writers struggle to come up with fresh blog post ideas. To get you started, try tackling 19 fitness content ideas. Tell your story. People who are loyal to your fitness brand follow you because they enjoy what you have to offer. They want to learn and feel connected. Tell them about yourself and your journey. Your story might inspire others to start their own. There are many ways to recommend fitness equipment. You can discuss anything, from the weights and mats that you recommend to what equipment is best for a home gym. Have you got a favorite clothing or workout brand? Share your favorite outfits – from pants to bras for workouts – and all in between. Share your weight-loss tips. Help others achieve their fitness goals by sharing your best tips on how to lose weight safely and healthily.
Share your favorite exercises
Help others achieve their fitness and health goals by sharing your favorite exercises. There are so many options here. From the best cardio-burning hiking trails to the top 3 home workouts, the possibilities are endless. # 6 Share Videos Create videos and share them on your fitness blog or your YouTube channel. Your videos can help you showcase what it is that you do. You can also add a call-to-action, inviting people to sign up for your free trials or online classes.
Share some of your favorite healthy recipes
Meal planning is a key part of achieving fitness goals, including weight loss. Share your favorite recipe on your blog. # 8 Share before-and-after photos. People love to see what you can help people achieve. Post pictures and write about your client’s journey. This will keep others motivated and focused.
Collaborate and write with other brands
Collaborate and write with other brands. Sharing your content across both channels is a great way of generating new content.
Interview-style content on topics that interest your audience. Interview former clients, nutritionists, or yourself.
Create content around contests and discounts
You can create content around contests you run or discounts that are offered throughout the year. Share your online specials, whether it’s for a holiday push or a flash sale during the year. People always appreciate freebies. By giving something away for free, you can give them a taste of what your business has to offer. Try offering people a free guide to exercise or some tips in exchange for an email address at the end of your blog post. Write about fitness software and tracking apps. Please write an article about how a tracking application can help people reach their fitness goals more quickly. Write a post about the features of your favorite app, such as the Trainerize app.
Highlight local fitness events
Showcase local trails, local runs, and fitness activities happening in your locality. This creates a sense of community and allows you to interact with the people who are attending these events.
Write about your favorite health tip
Create content that focuses on general health topics, such as the importance of self-care, the benefits of supplements, favorite skincare products, or how exercising can reduce stress.
Invite guest bloggers
Have other fitness professionals contribute to your blog. This is a great opportunity to promote each other’s businesses and to expose your respective markets.
Posts on fitness trends
The fitness industry is always changing. Write about current fitness trends, such as the growth of online classes and home workouts. Share testimonials from customers. Create content to showcase the stories of people who have seen and benefited from your service.
Posts about current diet trends
Create content that covers any diet trend, from intermittent fasting to keto. Your opinion on what works and doesn’t is important. Final tip: After you have written any content, make sure that you post it to social media each time. This will help more people from your target audience find your blog. Blogging is an excellent way to reach new audiences and capture leads. Trainerize will help you better manage your information and keep track of them.